“Are you ready kids?” Just in time for the 20th anniversary of SpongeBob SquarePants, Alpha Group, the new global master toy partner of Nickelodeon’s iconic and top-rated animated series, will debut a brand-new, never-before-seen product line. Building upon two decades of incredible SpongeBob content and fandom, these toys have evolved from the conventional preschool toy range and are certain to excite a multi-generation fan base – Kids, Tweens, Teens and Millennials. The company’s imaginative range includes collectible pop culture figures, fun-loving novelties, plush and – for the first-time ever – SpongeBob toys that include Nickelodeon Slime!