Pico Rivera, CA, March 2, 2020 — Aurora World, a global leader in plush toys and high-quality gift products, likewise a respected leader in the character and content industry, is proud to report that its sustainability initiative has now been implemented across all of the company’s product lines.
Attendees at New York Toy Fair 2020 got a first-hand look at the results of the company’s environmentally conscious efforts, which involve all its branded products as well as licensed properties such as Dr. Seuss and Breyer.
“We are delighted to help lead the plush industry in producing eco-friendly products for consumers,” said Michael Kessler, Senior VP of Sales and Marketing. He added, “Aurora will continue to do its part in helping the environment. This is a major focus for us every step of the way, from how we operate our offices to how we produce plush. We hope others will follow suit, so that together we can all help impact the environment in a positive way.”
The Aurora World sustainability initiative kicked off in 2018 with one of its most extensive lines, Destination Nation. As of 2020, all Aurora World products utilize eco-friendly 100% biodegradable pellets made from recycled materials. Previously, the company had cut paper usage over 30% by switching to a digital filing process, and chosen master shipping cartons that are made of recyclable material. Aurora World has also moved to 100% recyclable paper hang-tags with water-based coating and sewn-in label made from recycled satin.
As a result of its eco-friendly efforts of producing its plush toys with recycled materials instead of regular plastic, Aurora is proud to report that it has helped save over 400,000,000 plastic bottles globally on an annual basis and will continue to help increase this number every year.
About Aurora World
Established in 1981, Aurora World is a global leader in plush toys and high-quality gift products, and a respected leader in the character and content industry. Aurora World offers an extensive range of branded and licensed plush products for children and adults. The company sells its product lines via a wide variety of retailers, including major hospitals, department stores, and high-end toy and gift stores. Aurora World is known in the industry for its incredibly high quality, fun, and attractive products. At Aurora World, we are saving over 400,000,000 plastic bottles globally, contributing to a greener world by producing all of our plush using eco-friendly materials. In addition, Aurora owns its manufacturing facilities and prides itself on its expansive distribution resources and in-house research and development teams.