SAN DIEGO, CA (July 14, 2021) – Aphmau, the #1 female gaming star on YouTube has partnered with Bonkers Toys to create her first retail toy line. Created by Jessica Bravura and managed by Night Media, Aphmau inspires and entertains girls and young women with her imaginative gameplay-inspired videos and her love of cats. Aphmau currently receives over 460 million views per month with 6.6 billion lifetime views, making it the largest female gaming channel in the world.
Gaming is the epicenter of social interaction where Gen Z interacts with friends and finds connection. “48% of the gaming market is female which makes our partnership with Aphmau an incredible opportunity to reach girls and pioneer in this very untapped market in toys and entertainment,” says Bonkers Toys President & CEO, Brian Bonnett.
The first Aphmau toys at retail will be Mini MeeMeows Mystery Plush based on the original limited-edition large plush cats Aphmau featured in her online store that sold out in hours. Walmart will be first to market with the mini plush in Q4 of 2021 followed by a roll out to all retailers in Spring 2022.
The Aphmau toy line will continue to expand throughout 2022 with multiple line extensions and a wide variety of toys Aphmau’s fans will clamor to collect.
About Bonkers Toys
Bonkers Toys has become known in the toy industry as the leader in YouTube based toys. Bonkers was the first licensee for Ryan’s World, and continues to lead the way with flagship toys including the Giant Mystery Egg & Cap'n Ryan's Mega Mystery Treasure Chest. Bonkers Toys and FGTeeV have also partnered to create the FGTeeV toy line which continues to be the leading YouTube toy line in boys action. Bonkers Toys’ lineup of award-winning toys have been featured on the TODAY Show, GMA, Parents, Good Housekeeping & NBC Nightly News.
For more information visit BonkersToys.com.
Deborah Stallings Stumm
Senior Vice President Sales & Marketing