SEATTLE, WA - July 13, 2021 - Funko Inc. ("Funko,” or the “Company”) (Nasdaq: FNKO), the leading company of pop culture consumer products, announced today the expansion of its popular children’s toy line, Snapsies™, with Snapies™ Series 2 and GEMS. The expansion of these blind capsule collectibles offer kids all-new characters and accessories to customize figures and create thousands of unique combinations. Series 2 will hit shelves on August 1, and GEMS will be available on October 1, 2021.
Expanding its existing slate of cute snap-and-match collectibles from the 2021 NAPPA Award-winning toy line, Snapsies™ Series 2 will feature a new lineup of characters that include French Bulldogs, Alicorns (a mix of a Unicorn and a Pegasus), Leopards, Skunks and Koalas. Each Snapsies™ is packaged in a blind capsule container and includes one head, one body, two butts, two faces, five accessories, one sticker sheet and one checklist. Recommended for children ages 3 and up, Series 2 will be available in stores at Target and GameStop, and online at Target.com, Amazon.com, Walmart.com and Funko.com (MSRP: $9.99).
In time for the holidays, Snapsies™ GEMS comes in the same mix and match blind capsules as packs of two (MSRP: $19.99), three (MSRP: $29.99) and five (MSRP: $49.99). Featuring dazzling new seasonal-themed characters like Ivy Shimmer, Sugarplum Sparkle, Snowflake Glitz and more, GEMS will be available at Target stores, and online at Funko.com and Target.com. Additional retailers will be announced in the coming months.
“After launching Snapsies in December 2020, we were thrilled to see how young fans embraced the toy line,” said Dave Beré, Funko’s Senior Director of Marketing. “Through Series 1, we learned that children love the mix and match, discovery and surprise features and were inspired to create vibrant Series 2 and GEMS lines to continue the fun for fans.”
Best known for its iconic POP! figures, Funko's Snapsies™ first debuted on December 7, 2020, marking the company’s expansion into the toy category. Originally sold exclusively at Target stores, and on Target.com and Funko.com, Snapsies™ expanded its retailer availability to Walmart stores, Walmart.com and Amazon.com in 2021. Images of Snapsies™ Series 2 and Snapsies™ GEMS can be found here.
For more information on Snapsies™, GEMS and other Funko products, fans can follow Funko via its official website here, and Funko Kids on Instagram and YouTube.
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ABOUT FUNKO
Headquartered in Everett, Washington, Funko is a leading pop culture consumer products company. Funko designs, sources and distributes licensed pop culture products across multiple categories, including vinyl figures, board games, action toys, plush, apparel, housewares and accessories for consumers who seek tangible ways to connect with their favorite pop culture brands and characters. Learn more at https://funko.com/, and follow us on Twitter (@OriginalFunko) and Instagram (@OriginalFunko).
PRESS CONTACTS:
Jessica Piha-Grafstein
Funko
jessicap@funko.com
Kelley Garnier
B/HI, a Division of 42West
kelley_garnier@bhimpact.com