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Kellytoy to Showcase Collectible Line of Squishmallows at Sweet Suite 2019
Award-Winning Huggable Line Now in 40 Countries with More Than 28 Million Sold

Images and Bios | Brand Deck | Squishmallows on YouTube

LOS ANGELES – July 18, 2019 – The snuggle is real and so is the sweet huggable-ness of Kellytoy’s Squishmallows plush gift line that will be featured at Toy Insider’s Sweet Suite event held July 24 at Pier Sixty at Chelsea Piers in New York City. The delightful, award-winning and collectible Squishmallows feature “squads” of styles for nearly every conceivable market segment, including sea life/aquarium, farm, jungle/zoo, domestic and seasonal in original, stackable, Hug Mees™ and Squishmallows Baby styles.

At #SweetSuite19, Kellytoy’s booth will be a veritable menagerie of activity. Various new styles of Squishmallows will be on-hand to hug and squeeze, and attendees will have the opportunity to win Squishmallows from the mini-claw crane arcade game. Additionally, one lucky winner will take home an extra large Squishmallows character via the on-site contest (visit Kellytoy’s booth for details).

“Squishmallows are on everyone’s ‘squishlist’,” says Kellytoy CEO Jonathan Kelly. “We are excited to show Sweet Suite attendees ‘the softest plush toy they’ve ever felt’ and why Squishmallows make great couch pals, bedtime buddies, travel companions, gifts and stocking stuffers, and not too mention, they are helpful for those with sensory issues and soothing anxiety.”

Squishmallows make the perfect gift any time of year. There are more than 300 characters available in nine sizes (ranging from 3.5 to 24 inches) — and more squads in the pipeline. Prices vary depending on size and range from $2.99 to $39.99.

Combining the influence of the Japanese ‘Kawaii’ look with an irresistible squishy softness, the Squishmallows squad has become a growing phenomenon with collectors worldwide. Retailers can barely keep Squishmallows on their shelves as they are scooped up by kids, tweens, collectors and toy lovers of all ages. Now in 40 countries with more than 28 million sold, the line has garnered awards from the day it was introduced, including NAPPA, Parents Choice, Creative Child, National Parenting Center, Toy Insider and more. Many of these prestigious awards have been given more than once as new members join the squad.

Super soft, colorful and popping with personality, each Squishmallow character’s background story is detailed on its hangtag. The unique line is made of super soft spandex “EF” and polyester stuffing as puffy as marshmallows. Caring for Squishmallows is easy: give them lots of love, wash in warm water and tumble-dry on medium heat.

Hundreds of thousands of fans have already joined the #SquishmallowSquad online and follow @Squishmallows on Facebook, Instagram, Twitter, Pinterest and YouTube.

About Kellytoy

Kellytoy manufacturers a portfolio of award winning everyday and seasonal plush products that includes its best-selling Squishmallows, Kellybaby as well as a pet products line called Wags & Purrs™. Over the past three decades, Kellytoy has positioned itself to meet the needs of its customers in mass market, gift/specialty/toy retailers, party and pet stores, supermarkets, discount stores, drug stores, amusement parks and even crane machines in arcades the world over. Kellytoy also makes products in collaboration with leading classic characters, including major licenses, as well as blockbuster theatrical franchises.


For further information: Dan Grody, Tellem Grody PR, 310-313-3444 (o), 310-613-3502 (m),