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EL SEGUNDO, Calif., July 24, 2019 – RoseArt® announced its new BeYouTology™ Makeup Kit Line today at the Sweet Suite Show in New York, including the Luxe Cosmetic Bar that encourages girls to get creative and play with color while mixing and blending their own custom makeup.  Along with the Luxe Cosmetic Bar, a Lip Gloss Kit will arrive at retailers nationwide in August. The kits are the perfect holiday gift for girls ages eight and up.

Building on the trend of self-care and makeup, the BeYouTology™ Luxe Cosmetic Bar is a creation station that holds pigment pearls and all the tools needed to mix colors and make eyeshadow, highlighter and lip gloss. Girls select colors, crush and blend the pigment pearls in over 60 color combinations. Stylist mixing cards provide suggestions for Glam Glimmer, Natural Glow and Fantasy Sparkle color combinations, but experimenting with color mixing is encouraged.

“Young makeup artists will love all the beauty elements included in our new BeYouTology™ kits,” said Monica Bari, Global Brand Marketing Manager, Mattel. “Everyone will enjoy the creative expression involved with making and mixing their own personalized makeup.”

Using the color mixing cards (or experimenting on their own) girls choose three to four pigment pearls to create a color. Spin the top of the carousel and drop each colored pearl into the mixing bowl into the desired medium. Then crush the pearls and form them into a gloss for lips or a powder for face or eyelids. Add the mixture to the provided compacts or cases and try them on (eyeshadow and highlighter take 24 hours to dry, while the lip gloss is wearable and ready within minutes).

The BeYouTology™ Lip Gloss Kit lets girls design their own personalized makeup for lips using the color mixing cards (or experiment on their own). With four colors of pigment pearls to work with, girls can create 20+ lip shades. This kit can be used on its own or as a refill for the Luxe Cosmetic Bar.

BeYouTology™ Luxe Cosmetic Bar Kit (MSRP $29.99) and the BeYouTology™ Lip Gloss Kit (MSRP $9.99) are available at participating retailers nationwide in August.  More details are available at

About Mattel

Mattel is a leading global children’s entertainment company that specializes in design and production of quality toys and consumer products. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic franchises, including Barbie®, Hot Wheels®, American Girl®, Fisher-Price®, Thomas & Friends® and MEGA®, as well as other popular brands that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 40 locations and sell products in more than 150 countries in collaboration with the world’s leading retail and technology companies. Since its founding in 1945, Mattel is proud to be a trusted partner in exploring the wonder of childhood and empowering kids to reach their full potential. Visit us online at


Media Contact:
Nina Ronstadt
Ronstadt & Associates PR, (619) 224-3186