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It’s Time to Turn Mealtime Into GAME TIME!
Introducing the MasterChef™ Family Cooking Game by Wilder Toys & WowWee!

MONTREAL- July 13, 2021 - Wilder Toys and WowWee are here to bring MasterChef™ straight into your kitchen! This summer, you can gamify mealtime with this exciting new culinary board game and see if your family has what it takes to become the ultimate MasterChef™. This all-new cooking adventure hits major retailers this August, including Target, Amazon, Walgreens, Kohl’s, Macy‘s and more!

The MasterChef™ Family Cooking Game combines education with family fun by cooking your way through a series of challenges with delicious results. Mystery Ingredients,

Game Changers, and Mad Skills challenges will put your family to the test and keep everyone entertained from start to finish! 

"Our mission is to make life Wilder by breaking the routine,” said Casey Karls, Vice President, Wilder Toys. “Dinner or lunch was a perfect opportunity for us to disrupt the daily routine for parents and kids by gamifying it. The MasterChef™ Family Cooking Game brings home the high stakes experience for all to try."

Discover new dishes and cuisines with 22 family tested recipes that cater to a variety of eaters. Cook any time of the day with recipes for breakfast, lunch, dinner and even snacks. Not only do kids get to learn valuable cooking skills, the game also promotes teamwork by tackling challenges as a family to see if you can score big on the judges’ score cards.

“We are excited to be teaming up with Wilder Toys to create a unique concept to gamify the cooking experience and elevate one's cooking skills through a series of fun challenges,” said Scott Shillet, Vice President, Licensing, Endemol Shine North America. “In today’s digital world, it is refreshing to have a game that encourages families to put down their devices and pick up a spatula or whisk to work together towards a common (and delicious) goal. From the Ricotta Gnocchi to the Elegant Eclairs, I can confidently say that this is the best tasting board game you will ever play.”

With the 11th season of MasterChef™ currently airing, you’ll have plenty of time to feel inspired before picking up your copy of the MasterChef™ Family Cooking Game from your favorite US retailer this summer!

Product Details:
Box contains: 74 Recipe Cards (22 Recipes), 66 Mystery Ingredient Cards, 66 Mad Skills Test
Cards, 66 Game Changer Cards, 22 Ingredients Cards, 22 Judge’s Scorecards, 2 Child-Safe
Knives, 1 Blindfold, 1 Game Board
MSRP: $19.99
In Stores: August 2021
Retailers: Target, Amazon, Walgreens, Kohls, Macy's