About

THE BIGGEST NIGHT OF PLAY
IS BACK ON YOUR LAPTOP AND
YOU’RE INVITED!

JOIN US FROM ANYWHERE
FOR OUR LEGENDARY TOY PARTY!

·         EXPLORE OUR INTERACTIVE SHOW FLOOR
·        MEET 50+ BRANDS (BIG AND SMALL) IN JUST A FEW CLICKS
·        WATCH LIVE TOY DEMOS & EXCLUSIVE TOY REVEALS
·        START SCOUTING FOR HOLIDAY GIFT GUIDE INSPO
·        TALK TOY TRENDS WITH THE TOY INSIDER EXPERTS
·        WORK HARD, PLAY HARD W/ GAMES, CONTESTS AND SURPRISES

WEDNESDAY, JULY 14, 2021
12 TO 7 PM EST
EXCLUSIVE MEDIA HOUR 11 AM TO 12PM EST

About Sweet Suite
Known as The Biggest Night of Play, Sweet Suite (sweetsuiteevent.com) is a legendary toy party for members of the media and digital influencers. Guests are invited to check out the hottest new toys and collectibles of the year from more than 85 kids’ and pop culture brands, including exclusive never-before-seen product reveals. Sweet Suite encourages all attendees to let their “kid at heart” out to play while they enjoy hands-on play, fun photo opps, contests, games and more. The event is produced by Adventure Media and Events, LLC.

About The Toy Insider
The Toy Insider (www.thetoyinsider.com) is the go-to source for product information about children's toys, tech and entertainment. It publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on thetoyinsider.com, a trusted resource for parents. The Toy Insider’s content is produced by an editorial team with more than 100 years of combined experience covering the toy industry. The Toy Insider is published by Adventure Media and Events, LLC, which also produces leading trade publication The Toy Book.

About The Pop Insider
Launched in 2018, The Pop Insider (www.thepopinsider.com) is a multimedia publication that lets superfans fuel their fandoms 24/7 with the content they crave through a daily pop culture news and review site, weekly e-newsletter, seasonal print magazine and ezine, and real-time social media updates. Both digital and print editions are produced by Adventure Media and Events, LLC.

About HoliDAY of Play
HoliDAY of Play is an invitation-only holiday toy event for members of the media and digital influencers. Guests are invited to get an exclusive first look at the soon-to-be bestselling toys that earned a coveted spot on The Toy Insider’s annual holiday toy lists: the Hot 20, STEM 10, and 12 Under $12. Attendees can meet with 30+ kids’ and pop culture brands onsite representing the year’s hottest toys and trends. The event is produced by Adventure Media and Events, LLC.

About the Holiday Gift Guide

The Toy Insider’s Holiday Gift Guide showcases the best toys and gifts for the holiday season. Featured in the November issue of PARENTS magazine and online at thetoyinsider.com, the print guide features nearly 160 toys, and an additional 150 toys can be found online. The guide also includes The Toy Insider’s iconic Hot 20, STEM 10, and 12 Under $12 lists. Parents and gift-givers can easily search for the best toys by age (broken out into 0-2, 3-4, 5-7 and 8+ age groups).

Contact Us
PR Agency Contact
Kristen Joerger
LKPR, Inc.
603-494-3295
kristen@lkprinc.com
PR Agency Contact
Elizabeth Tran
LKPR, Inc.
973-885-0056
elizabeth@lkprinc.com

Follow The Toy Insider and The Pop Insider on Instagram.