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963 Shotgun Road
Sunrise, Florida 33326
United States
Company Contact
Rachael Lobeck

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About Jazwares
Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, action figures, collectibles, musical instruments, and recently expanding into the costumes and pets category. Jazwares’ portfolio includes a variety of dynamic, wholly-owned and licensed brands like preschool powerhouses Blippi, Cabbage Patch Kids® and CoComelon, unstoppable action and gaming brands like Fortnite, Halo®, Micro Machines, Nerf, Pokémon and Roblox, leading lifestyle and entertainment brands like All Elite Wrestling™ (AEW), BLACKPINK, Blinger®, Marvel and UFC®, musical property First Act™, and beloved plush Squishmallows®, Petooties™ Pets and Russ Berrie™, just to name a few. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages.
Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Since its inception in 1997, Jazwares continues to grow through the development of new products and the strategic acquisitions of companies like First Act™, Russ Berrie™, Zag Toys™, Wicked Cool Toys™ and Kellytoy®. For more information about Jazwares, please visit

News Releases
Jun 24, 2021

June 24, 2021 - Jazwares, a global leader in toys and licensing, along with Kellytoy, a
subsidiary of Jazwares, today announced they are expanding the world of Squishmallows® with
the launch of their brand new animated YouTube series titled Squishville.

Jun 16, 2021

LOS ANGELES — June 16, 2021 — Kellytoy, a subsidiary of Jazwares, LLC, today announced its
all-new Halloween Squishmallows lineup with new and classic characters decked out in Halloween
garb. The squad includes huggable, party-loving bats, ghosts, vampires, mummies, jack-olanterns, witches and other “spooky” creatures.

Mar 9, 2021

SUNRISE, FL., March 9, 2021 – Jazwares, a global leader in toys and licensing, today announced its
partnership with Epic Games for Fortnite toys and collectibles has been extended through 2025, in a deal
brokered by IMG.

Mar 4, 2021

SUNRISE, Fla — March 4, 2021 — Jazwares, a global leader in toys and licensing, along with Kellytoy, a
subsidiary of Jazwares, is building on its hugely successful plush brand Squishmallows® with the launch
of an all-new colorful and squishy brand extension called Squishville™.

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