Contact Us

4902 Hammersley Rd
Madison, Wisconsin 53711
United States
PR Agency Contact
Christie Damato
Account Supervisor
Litzky Public Relations

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Kid Trax produces award winning battery powered ride-on toys. Our attention to detail, design and play features, have made us a top selling riding-toy brand for children around the world! Our brand continues to “drive fun” by pushing the levels of interactive play in the category. Partnering with licensors including Ford, Nickelodeon, Nerf and Disney, we are moving the industry forward through collaborative product innovation. There are so many exciting reasons to buy a Kid Trax ride-on. Learn more at

News Releases
Jul 21, 2020

Madison, Wisc. – July 21, 2020 – Kid Trax, a brand of Dorel Industries, Inc. (TSX: DII.B, TSX: DII.A), will debut an all new line of jaw dropping ride-on products for kids at two renowned...

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