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The Toy Insider Hosts the Biggest 10th Birthday Bash EVER at Annual Sweet Suite Toy Showcase Event
Wednesday, July 24th, 2019 in New York City: The Biggest Night of Play Features Exclusive Toy Launches from More Than 85 Toy Makers and a First-Look at Holiday Toy Trends
From Giant Cars and Piñatas to Cosplay Characters and More - Tons of Great Visuals and Interactive Experiences Perfect for Photo and Video

NEW YORK, July 10, 2019 /PRNewswire/ -- 

WHAT: Celebrating its 10th birthday this year, The Toy Insider's Sweet Suite event is the BIGGEST night of play! Join in the fun and get a first look at the hottest new toys that will be flying off store shelves for back-to-school and holiday shopping. More than 85 top toy makers will be in the room, including industry giants like Hasbro, Mattel, Spin Master, Vtech, Leapfrog and LEGO, along with up-and-coming toy companies.

Plus, check out some cool new items from brands like Nintendo, FYE and Arcade1Up that will be on wish lists of both kids and kids-at-heart in The Pop Insider's "What's Poppin' Lounge." Get a sneak peek at the hottest upcoming pop-culture merch featuring Marvel, Harry Potter and more.

Hors d'oeuvres, sweets, birthday cake and cocktails will be served all evening!

WHEN: Wednesday, July 24, 2019, 4-9 p.m.

WHERE: Pier Sixty at Chelsea Piers, New York City
(Between 22nd & 23rd Streets and the West Side Highway)

WHO: The Toy Insider is the go-to source for information about children's toys, tech and entertainment. It publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on its website. The Toy Insider is a trusted resource for parents, grandparents, and other gift-givers.

The Pop Insider is a multimedia publication that lets superfans fuel their fandoms 24/7 with the content they crave through a daily pop culture news and review site, weekly e-newsletter, seasonal print magazine and ezine, and real-time social media updates.


  • Photos and b-roll
    • A first look at the newest toys in action (moving, talking, flying, etc.)
    • A bright and colorful atmosphere complete with fun decorations and oversized toys
    • Fun activities including photo booths, face painting, costumed characters, balloon twisters, crafts and games
    • Genuine reactions from kid attendees playing with toys
  • Interview opps and soundbites (onsite media center for on-camera interviews is available)
    • Talk trends with Laurie Schacht, Chief Toy Officer of The Toy Insider, and The Toy Insider team of experts
    • Get the scoop from executives and representatives from more than 85 toy companies
    • Meet top kid YouTubers, including the Tic Tac Toy family


  • Arrive at Sweet Suite like a hero when you check out Entertainment One's GIANT 40-foot version of the Just Play PJ Masks Seeker, complete with a slide that lands you at the doors to Sweet Suite!
  • Pose for a pic with a larger-than-life LeapBuilders elephant from LeapFrog.
  • Make a superhero entrance with the NY Avengers cosplay group – you'll swear you're in the Marvel Universe as your favorite characters come to life before your eyes!
  • Have a *smashing* good time taking a swing at one of two 6-foot tall piñatas filled with toys and surprises from Jakks Pacific
  • Get an exclusive first look at a magical new ride from Kid Trax, maker of the Scout ride-on pony
  • Be there for the official reveal of a brand-new creative entertainment platform for the whole family from Bandai NAMCO Entertainment Inc.© and iskn©.
  • Meet the Tic Tac Toy YouTube family and witness the very first unboxing of their new toy line with Blip Toys
  • Grow a garden with Blume dolls from Skyrocket that bloom from a flower pot when you water them!
  • Be transformed into a quirky Goo Goo Galaxy alien with Moose Toys
  • Check out a high-tech hedgehog from Thames & Kosmos, which responds to your commands with cool tricks – after you build him, of course!
  • Get your geek on with cool tabletop game cabinets from Arcade1Up, incredible Harry Potter fan merch from Wow Stuff, build-your-own gaming with Super Mario Maker 2 from Nintendo and more in The Pop Insider's "What's Poppin' Lounge"
  • Plus, awesome activities, giveaways, never-before-seen toys and MORE!

For up-to-date product announcements and event information, visit the Sweet Suite Press Center.

To request credentials, contact: Kristen Joerger, LKPR Inc.,, 646-484-4577, 603-494-3295 (onsite)

To follow all of the fun during the event, use #sweetsuite19 and find the Toy Insider on Twitter, Instagram and Facebook and The Pop Insider on TwitterInstagram and Facebook.

The Toy Insider logo. (PRNewsfoto/The Toy Insider)

SOURCE The Toy Insider