NEW YORK, July 9, 2020 /PRNewswire/ -- The Toy Insider, one of the toy industry's most influential organizations and a trusted go-to resource for parents and gift-givers, will host their first-ever Sweet Suite@Home, the ultimate virtual toy party where members of the media and digital influencers are invited to remotely discover the hottest new toys from more than 50 toy companies.
For the past decade, Sweet Suite has gathered New York City-based press for the BIGGEST Night of Play, showing off the hottest toys and play trends in advance of the holiday season. As social distancing measures limit in-person interaction and events, Sweet Suite @ Home will feature an interactive virtual party environment and give attendees the full Sweet Suite experience, no matter where they live.
Guests are encouraged to let their "kid at heart" out to play as they explore an interactive 360-degree show floor, watch live toy demos and exclusive never-before-seen product reveals, meet with brands, participate in special events and contests, and learn from the experts about toy trends and the state of the toy industry. The event will also feature fun games and activities so that kids who are stuck at home with their parents can join in on the fun, including storytime, scavenger hunts, trivia and more!
"These difficult times have us craving more human connection and fun than ever. Just because it's not the summer we envisioned doesn't mean that we need to put playtime on pause," said Marissa DiBartolo, Editor-in-Chief, The Toy Insider. "We can't wait to bring the latest and greatest toys straight to your screen to help you get a head start on holiday gift guides or give you a much-needed pick-me-up this summer. We're thrilled to party with everyone from coast to coast this year!"
Sweet Suite @ Home
When: Wednesday, July 22, 2020, 12-5 p.m. EDT + After Hours Fun 8-10 p.m. EDT.
Where: On a computer screen near you!
Who: The Toy Insider is the toy industry's most influential media organization and a trusted go-to resource for parents and gift-givers all year round. The team of experts attends major toy industry trade shows and events, and conducts briefings with manufacturers, retailers and analysts throughout the year. When evaluating toys, the team considers play value, originality, skill building, product integrity, and, of course, fun factor.
Contests & Giveaways
Media interested in attending may contact Elizabeth Tran, LKPR, Inc., Elizabeth@LKPRinc.com to apply for credentials.
About The Toy Insider
The Toy Insider is the go-to source for product information about children's toys, tech and entertainment. It publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on thetoyinsider.com, a trusted resource for parents. The Toy Insider's content is produced by an editorial team with more than 75 years of combined experience covering the toy industry. The Toy Insider is published by Adventure Media & Events, publisher of The Pop Insider, a daily pop culture news and review site that fuels fandoms, as well as leading trade publication The Toy Book. For more information, visit thetoyinsider.com and follow them on Twitter, Instagram, YouTube and Facebook.
SOURCE The Toy Insider