June 29, 2021 – New York, NY – The Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, will host its second-ever Sweet Suite @ Home this summer. Sweet Suite @ Home is a virtual toy event where members of the media and digital influencers are invited to get an inside look at the hottest toys from more than 50 toy companies.
As people across the country continue staying home or slowly transition back to in-person activities this summer, the Toy Insider will bring the excitement of its annual New York City-based event to computer screens so everyone can enjoy the Sweet Suite experience, no matter where they live!
Guests can immerse themselves in a virtual party environment where they’ll “walk” through an interactive 360-degree show floor, watch live toy demos and exclusive never-before-seen product reveals, meet with brands in real time, and get expert insights on toy trends and the state of the toy industry. The event will also offer kid-friendly activities, including scavenger hunts, trivia games, contests, giveaways and more!
“Summer is the perfect time to reconnect with friends and let your “kid at heart” out to play – our Sweet Suite party lets you do that while catching up on the most exciting new toys and trends!” said Marissa Silva, Editor-in-Chief, The Toy Insider. “It’s never too early to start scouting for the best back-to-school and holiday gift guide content. Our team of experts make it quick and easy for you to get what you need so you can spend more time enjoying the party!”
Sweet Suite @ Home
When: Wednesday, July 14, 2021, 12-7 p.m. EDT + Media Exclusive Hour 11 a.m.-12 p.m. EDT.
Where: On a computer screen near you!
Who: The Toy Insider is the go-to source providing the most up-to-date insight on toys and children’s entertainment. The team of experts attends major toy industry trade shows and events, and conducts briefings with manufacturers, retailers and analysts throughout the year. When evaluating toys, the team considers play value, originality, skill building, product integrity, and, of course, fun factor.
What: Get up close and personal with exciting new toys across industry giants and rising toy companies. Find out what the next schoolyard craze will be, plus which toys are already flying off the shelves and will be hard-to-find this holiday season.
Contests & Giveaways
Media interested in attending may contact Elizabeth Tran, LKPR, Inc., Elizabeth@LKPRinc.com to apply for credentials.
About The Toy Insider
The Toy Insider is the go-to source for product information about children's toys, tech and entertainment. Its team of toy experts publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on thetoyinsider.com, a trusted resource for parents. The Toy Insider's content is produced by an editorial team with more than 100 years of combined experience covering the toy industry. The Toy Insider is published by Adventure Media & Events, publisher of the Pop Insider, a daily pop culture news and review site that will #fuelyourfandom, as well as leading trade publication the Toy Book that stays on the #pulseofplay. For more information, visit thetoyinsider.com and follow them on Instagram, Twitter, Facebook and YouTube.