MONTREAL July 12, 2021 - WowWee has announced a master toy agreement with Moonbug Entertainment, the global entertainment company, to produce toys based on the upcoming ARPO Robot Babysitter series. WowWee’s 30+ years as a leading developer of consumer robotics and retail success in the licensed preschool aisle made for a natural fit with Moonbug’s content plans for the hit animated comedy show.
Following the series launch on Amazon Kids+ this Fall, the new ARPO Robot Babysitter feature plush toys will be available at Amazon in the US just in time for the 2021 holiday shopping season. Additional North American and international retailers will carry the extended line in 2022, which will include robotics, STEM and early learning toys, as well as other figural items based on characters from the series. WowWee has innovative tech applications planned to bring the ARPO Robot Babysitter line to life for young fans of the show.
“We’re thrilled to collaborate with Moonbug’s world-class content and licensing teams on such a unique property for the preschool audience,” says Emily Chacra, Preschool Brand Director at WowWee. “Parents are always looking for activities to encourage problem solving and foster early learning, and we look forward to incorporating these same qualities and sense of humor from the show into the new line.”
“The new ARPO series is sure to be a hit with families – and this new toy line will bring those new adventures to life for all the fans,” said Simon Philips, Senior In-House Advisor, Global Consumer Products at Moonbug Entertainment. “ARPO is a very special show that makes children all over the world laugh and we couldn’t be more excited to work with WowWee, a leader in the toy industry, to find new ways for kids to connect with the characters they love.”
ARPO, which stands for Army Robot Prototype Omega, uses slapstick humor aimed at children aged 3-7 years old. Its non-dialogue format entertains kids who speak all languages. The original production coming to Amazon Kids+ takes kids on a series of adventures as ARPO faces new challenges, between caring for Danny’s adopted Korean baby sister Cookie and adjusting to a team of new robots built by Mom. On YouTube alone, ARPO has more than 5 million subscribers, 110 million views per month, and 1.9 billion lifetime views.
WowWee® is a global innovator and industry leader in developing, marketing, and distributing hi-tech consumer robotic, toy, and entertainment products. Since its launch in 1988, WowWee has revolutionized the way consumers interact with robotics - fusing technology and imagination to deliver award-winning toys and gadgets such as Robosapien® and MiP®, The Toy Association's Innovative Toy of the Year (TOTY) in 2015. WowWee's Fingerlings®- the first-ever line of animatronic collectible toys - instantly skyrocketed in popularity, topping retail best-selling lists around the world, and won the 2018 Collectible Toy of the Year and overall Toy of the Year awards. Also, the company won Plush Toy of the Year in 2020 for its licensed, official Pinkfong Baby Shark™ Song Puppets with Tempo Control, and Licensing International's Excellence Award for Best Toy of the Year ages 0-8. With offices in Montreal, San Diego, and Hong Kong, WowWee continues to innovate across the toy and entertainment categories. Please visit http://www.wowwee.com
Moonbug is an award-winning global entertainment company providing values-based educational programming for children. Its popular kids lineup includes global sensations Cocomelon, Blippi, Little Baby Bum, My Magic Pet Morphle, Go Buster, Supa Strikas, Gecko’s Garage, ARPO and many more.
In just three years, it has become a kids programming powerhouse with a library of more than 550 hours of content, which is distributed on more than 100 platforms globally, including YouTube, Netflix, Hulu, Amazon Prime Video, Joyn, Sky and Roku. In May of 2020, Tubular Labs named Moonbug one of the leading digital kids’ entertainment companies in the world based on the total number of minutes watched worldwide.