October 22, 2020, 12 p.m. - 5 p.m. EDT + Media Exclusive Hour 11 a.m.-12 p.m. EDT.
Join Us from Anywhere: Virtual Holiday Event Features Live Toy Demos, Expert Trends & Industry Insights
NEW YORK, Oct. 8, 2020 /PRNewswire/ -- The Toy Insider, the toy industry's most influential organization and a trusted go-to resource for parents and gift-givers, unveiled plans today for their first-ever virtual Holiday of Play @ Home, a toy event where members of the media and digital influencers are invited to get up close and personal with the hottest holiday toys from more than 30 toy companies.
With in-person events still limited by social distancing measures, Holiday of Play @ Home brings the fun and festive spirit of The Toy Insider's annual New York City-based event to computer screens everywhere, no matter where you live. Guests will immerse themselves in an interactive virtual party environment that lets them "walk" the interactive 360-degree show floor, chat with toymakers in real time, watch live demos of the hottest holiday toys, and learn about toy trends from industry experts. The event also offers kid-friendly activities, including scavenger hunts, contests, giveaways and more!
"Our first virtual event this summer, Sweet Suite @ Home, was a massive success in giving attendees a safe, fun way to discover exciting new toys and trends," said Marissa DiBartolo, Editor-in-Chief, The Toy Insider. "Just in time for holiday shopping, we're back at it with exciting new toys and brands that attendees haven't seen yet. If you're looking to find the hottest toys for the holidays and get expert insight on what to expect at retail this holiday season, this is the event you don't want to miss!"
Holiday of Play @ Home
When: Thursday, October 22, 2020, 12 p.m. - 5 p.m. EDT + Media Exclusive Hour 11 a.m. - 12 p.m. EDT + "Explore the Floor" Happy Hour 5 p.m. - 6 p.m. EDT
Where: On a computer screen near you!
Who: The Toy Insider is the toy industry's most influential media organization and a trusted go-to resource for parents and gift-givers all year round. The team of experts attends major toy industry trade shows and events, and conducts briefings with manufacturers, retailers and analysts throughout the year. When evaluating toys, the team considers play value, originality, skill building, product integrity, and, of course, fun factor.
Media interested in attending may contact Elizabeth Tran, LKPR, Inc., Elizabeth@LKPRinc.com to apply for credentials.
About The Toy Insider
The Toy Insider is the go-to source for product information about children's toys, tech and entertainment. It publishes two annual gift guides—one for summer and one for holiday—and reviews toys 365 days a year on thetoyinsider.com, a trusted resource for parents. The Toy Insider's content is produced by an editorial team with more than 100 years of combined experience covering the toy industry. The Toy Insider is published by Adventure Media & Events, publisher of The Pop Insider, a daily pop culture news and review site that fuels fandoms, as well as leading trade publication The Toy Book. For more information, visit thetoyinsider.com and follow them on Twitter, Instagram, YouTube and Facebook.