CITY OF INDUSTRY, CA - July 28, 2021 - Jada Toys, a leading global toy manufacturer, announced today the launch of their newest line, B-Kind, an eco-friendly doll line that promotes positive messages of kindness and inspires kids to be creative and compassionate.
The line features five, 12.25-inch dolls - Brianna, Koral, Ivy, Nora, and Daisy - all of which are eco-friendly, from the recycled materials with which they are made, to the eco-fashions they wear, to the reusable packaging created from ink made from soybeans. The B-Kind dolls will make their debut online and on-shelves exclusively at Walmart.
Each B-Kind doll encourages creativity through DIY play that reflects the dolls’ unique passions. The dolls’ interests match those that today’s kids can relate to and range from going green, to saving the oceans, to ending bullying, all causes that teach valuable lessons on the importance of being kind to the environment, animals and to each other.
In line with the brand’s eco-centric mission, the B-Kind dolls come in reusable packaging made from recycled materials. A real, patterned ribbon serves as the box handle that can be used as a bracelet. Creative minds can use the packaging itself to construct their very own Kindness Board, a dedicated personal space to display and share kindness goals through drawings, photos, mission statements, and more. Kindness Boards also serve as a background play scene for the dolls.
Each B-Kind doll demonstrates her own passion and features an individual DIY craft such as making an upcycled outfit for the doll, creating a set of BFF bracelets, and more. The line features:
“Today’s kids and parents are more environmentally and socially conscious than ever before and we’re excited to introduce a line that truly embodies their values while providing a creative, fun play pattern that enables kids to create clothing and accessories for their dolls themselves,” said Bill Simons, CEO of Jada Toys. “We all strive to make a difference in this world and this doll line is giving us an opportunity to connect with and encourage parents, kids and collectors to spread kindness to each other, the environment and more. We believe this line will truly resonate with kids and parents alike, reinforcing messages of overall kindness that all parents are looking to instill.”
The B-Kind dolls are now available exclusively at Walmart and Walmart.com (MSRP: $29.97; Ages 6+). For more information, please visit BKindDolls.com or join the fun on social media by following B-Kind on Facebook, Instagram, Pinterest, TikTok, Twitter and YouTube. Kids and parents can also follow along with B-Kind’s weekly “Craftisodes” on YouTube which will feature a variety of new DIY and upcycling crafts.
About Jada Toys
Jada Toys is a privately held leading toy manufacturer. Founded in 1999, Jada has developed a worldwide presence at retail. Their strong focus on pop, trend, and car culture has grown their portfolio from die-cast vehicles and radio control to include collectible and action figures, dolls, preschool toys, and more. Partnering with best-in-class entertainment studios allows collaboration that has resulted in extensive lines of licensed product that appeals to collectors, kids, and families. Proprietary lines accompany the licensed product to round out Jada Toys’ offerings.